The Art and Business of Being Creative with Sean Low

The Art and Business of Being Creative: Balancing Passion and Practicality to Fuel your Creative Career

Jane takes a deeper dive into creativity not only as a hobby but how to turn it into a successful business. She chats with Sean Low, the founder of The Business of Being Creative, to help creatives navigate and succeed in the business of being creative. You don’t want to miss this insightful conversation.

Check out these featured highlights from the conversation:
2:17 – 5:10 Creativity defined.

Sean defined creativity as “getting lost in the sauce” – embracing not knowing and discovery through the creative process. He emphasizes maintaining artistic integrity while creating work for clients and finding the balance between your vision and their needs.

5:00 -11:00 Creativity, artistry, and business for creative professionals.

Sean shares how he found his path in consulting creatives through helping Preston Bailey and learning from Vincent Wolf. This exposed him to different creative processes and now he can help you with your creative business.

11:02 – 15:31 Prioritizing joy in the creative business.

Sean emphasizes that prioritizing joy in the creative business is learning how it can be your compass. Sean give tips on how to understand your needs and how to price your work properly to avoid that creative burnout.

15:00 – 17:00 Common mistakes creatives make in business.

Sean talks about the difference between being too greedy and self sustaining. Don’t how you could get crushed if you’re not careful.

And then, Sean gives us common mistakes people make when starting a creative business; are you a butterfly or a catepillar?

17:20 – 20:31 Starting a creative business.

Sean talks about knowing when it’s time to take a side hustle to a full-time job by using positive client feedback and feeling confident in your process. Sean shares his insight on the importance of validation in the design process.

20:01 – 21:52 Defining creative business culture and DNA.

Sean explains how to discover and define your unique business DNA and explains that by knowing your authentic DNA you can better establish a clear business culture. By feeling confident in your DNA you can use that as a way to stand out in a crowd of competition.

25:00 – 31:00 Creativity, business, and self-expression.

Sean supports the idea od redefining the norm while staying flexible – he uses a slinky toy as an example. Sean talks thru the stages of the creative process.

32:00 – 37:00 Wrapping it all up in a smart creative bow! 

Sean shares that his main goal when mentoring clients is for them to be able to think “what would Sean do?” when facing business challenges.

Sean Low is a master when it comes to mentoring creative businesses. He provides invaluable insights into balancing creativity, artistry and business. Sean emphasizes embracing uncertainty and curiosity in the creative process, while also understanding your needs and value as a creative to sustain a joyful business practice over the long run. You’ll be left with thought-provoking perspectives to contemplate as you evolve your own creative path.

Sean’s parting message, “Be better tomorrow than you are today and get paid for it.”


About Jane

Hi I’m Jane!
A television host by day and a creative maker my entire life. I spend most moments of the day thinking about what I am going to make next, whether it be in the craft room or kitchen, I always have the urge to create.

My favorite things include fitness, fashion and food and my goal is to spread love everywhere I go. Yellow is my signature color because it always makes you smile, and I love to turn the camera on you to showcase your creative genius!

At JaneClauss.com you will find projects that anyone can make from beginners to experts. I share step by step tutorials and videos to get your creative juices flowing! I am also peeling back the curtain on other creative makers to showcase what makes them tick!

I always say Happiness is Handmade. So spend an hour a day with me and then go do whatever else you want, I promise you’ll feel better for doing so. I am so HAPPY you are here!

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What a fabulous day at @hsn studios in St. Pete’s FL representing my favorite brand @brothersews and @brothercraftsusa talking all things creative with embroidery and sublimation printing! ⭐️

Plus, Katy Perry enjoyed my green room just days before me. I was feeling of her firework vibes!! 🎆🧨🎇
If you missed the live shows you can catch me on the HSN YouTube channel! #lovehsn #brotherambassador 🧵👏🏼💙
Thank you!! 💛
#happinessishandmade #makersmovement #diybyjane #makesomething #creativeliving #makingit #livecreatively #janesays #janeclauss #janeclausscreativeliving #sublimationprinting #embroiderydesign #skitch #sustainability #sustainablefashion #remakeclothing #homedecor #diy
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Tune in at 4p CST/5p EST I’ll be back on @hsn with a super cool Sublimation Printer from @brothercraftsusa 
Everybody can be a handmade hero with sublimation! #brotherambassador #lovehsn 
See you soon! ⭐️☀️💛
42 3
Channeling my inner Katniss… I’m on the hunt! #archerygirl
60 4
Get ready to sparkle up your space! Here is an exclusive sneak peek at my dazzling DIY home decor project using jewels and hot glue from my friends at @surebonder 💎 
For the full episode tune in on YouTube channel OR simple follow the LINK in my bio! 
Don’t miss out on the glam! 💎 Oooooh sparkles! ✨✨✨✨

#DIYdecor #HomeDecor #CraftyLiving #hotglue #hotglueproject #makesomething #weekendvibes #makingit #reused #costumejewelry #creativeliving #janesays #diybyjane
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🌿♻️ Sustainable fashion is more than just a trend, it’s a movement towards a greener, more conscious future! Had a blast discussing the power of up-cycling old clothes on @nolanowshow . Let’s make sustainability the hottest style statement of the season! 
#SustainableFashion #Upcycling #GreenRevolution 🌍👚
59 11
From exploring the vibrant city streets to indulging in delicious eats, our road trip to Pittsburgh for Spring break 2024 was an unforgettable adventure with family! 🥪🚗⚾️ #FamilyFun #PittsburghAdventures #MemoriesMade #springbreak #roadtrip #onedayonly
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Such a honor to be part of the legendary WLS 890am. We celebrated 100 years on the air this weekend …. May the party continue for the next 100 years. Cheers to all that have made it GREAT! 🎉🎙️🎉🎙️🎉🎙️🎉🎙️🎉
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A VERY SPECIAL DAY at @wlsam890 CELEBRATING 100 years!! 🌟 I am honored to play a small roll in its GREAT history! 🎉🎂 

#wls100 #wls890centennial #happybirthday #100years #100yearsofradio
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Happiness is handmade at JaneClauss.com so consider this your home for creative inspiration featuring must have DIY projects, bing worthy tv, and ideas to improve your life thru creativity. Jane shares how to spark joy with the latest in food, fashion, home decor, gifts, crafts and more.


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