The Art and Business of Being Creative with Sean Low

The Art and Business of Being Creative: Balancing Passion and Practicality to Fuel your Creative Career

Jane takes a deeper dive into creativity not only as a hobby but how to turn it into a successful business. She chats with Sean Low, the founder of The Business of Being Creative, to help creatives navigate and succeed in the business of being creative. You don’t want to miss this insightful conversation.

Check out these featured highlights from the conversation:
2:17 – 5:10 Creativity defined.

Sean defined creativity as “getting lost in the sauce” – embracing not knowing and discovery through the creative process. He emphasizes maintaining artistic integrity while creating work for clients and finding the balance between your vision and their needs.

5:00 -11:00 Creativity, artistry, and business for creative professionals.

Sean shares how he found his path in consulting creatives through helping Preston Bailey and learning from Vincent Wolf. This exposed him to different creative processes and now he can help you with your creative business.

11:02 – 15:31 Prioritizing joy in the creative business.

Sean emphasizes that prioritizing joy in the creative business is learning how it can be your compass. Sean give tips on how to understand your needs and how to price your work properly to avoid that creative burnout.

15:00 – 17:00 Common mistakes creatives make in business.

Sean talks about the difference between being too greedy and self sustaining. Don’t how you could get crushed if you’re not careful.

And then, Sean gives us common mistakes people make when starting a creative business; are you a butterfly or a catepillar?

17:20 – 20:31 Starting a creative business.

Sean talks about knowing when it’s time to take a side hustle to a full-time job by using positive client feedback and feeling confident in your process. Sean shares his insight on the importance of validation in the design process.

20:01 – 21:52 Defining creative business culture and DNA.

Sean explains how to discover and define your unique business DNA and explains that by knowing your authentic DNA you can better establish a clear business culture. By feeling confident in your DNA you can use that as a way to stand out in a crowd of competition.

25:00 – 31:00 Creativity, business, and self-expression.

Sean supports the idea od redefining the norm while staying flexible – he uses a slinky toy as an example. Sean talks thru the stages of the creative process.

32:00 – 37:00 Wrapping it all up in a smart creative bow! 

Sean shares that his main goal when mentoring clients is for them to be able to think “what would Sean do?” when facing business challenges.

Sean Low is a master when it comes to mentoring creative businesses. He provides invaluable insights into balancing creativity, artistry and business. Sean emphasizes embracing uncertainty and curiosity in the creative process, while also understanding your needs and value as a creative to sustain a joyful business practice over the long run. You’ll be left with thought-provoking perspectives to contemplate as you evolve your own creative path.

Sean’s parting message, “Be better tomorrow than you are today and get paid for it.”


About Jane

Hi I’m Jane!
A television host by day and a creative maker my entire life. I spend most moments of the day thinking about what I am going to make next, whether it be in the craft room or kitchen, I always have the urge to create.

My favorite things include fitness, fashion and food and my goal is to spread love everywhere I go. Yellow is my signature color because it always makes you smile, and I love to turn the camera on you to showcase your creative genius!

At JaneClauss.com you will find projects that anyone can make from beginners to experts. I share step by step tutorials and videos to get your creative juices flowing! I am also peeling back the curtain on other creative makers to showcase what makes them tick!

I always say Happiness is Handmade. So spend an hour a day with me and then go do whatever else you want, I promise you’ll feel better for doing so. I am so HAPPY you are here!

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🌟Turn that old sweatshirt lounging in your closet into a TRENDY MASTERPIECE with a one-of-a-kind EMBROIDERY design! 🧵✂️ You’re gonna love how simple stitches can transform something you thought was trash into a personalized fashion treasure. 🌍💕 For more sustainable inspiration just head to my website! 
Link in bio! ❤️💛
#upcyclewithme #sustainablefashion #makesomething #brotherambassador #diybyjane #diydesigner #upcycled
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Tune in to the latest episode of Creative Living with me to get the facts on nutrition myths from expert @brady.j.holmer 🫐🍎🍌Learn how to fuel your body and brain for peak creativity through diet secrets backed by science. 🥗🍓🥑🍊🥚🍇🥝🥩🥦🥕
Here’s a snippet but the full episode is an available wherever you get your podcasts or on my website Janeclauss.com
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Kicking off the New Year on @wlsam890 by sharing my tips for happy HEALTHY habits as we start 2024! 🎉
For the full segment, follow the link in my bio! 

H = Help others! 
Open a door, carry a heavy bag, or share a smile, by helping others you will feel mentally fulfilled.

E = Exercise!
Get up and get moving! Go for a walk, try something new,  take the stairs, just get motivated to move!

A = An Apple a Day!
Eat right, focus in your nutrition because it’s key to living a healthy life.

L = Love someone!
Love releases endorphins in the body those tiny little feel good vibes that make us happy. Happy equals healthy.

T = Take a dose of P.M.A. 
PMA is Positive Mental Attitude and a positive mental attitude is contagious so put a smile on your face and look at the bright side! 

H = Healthy is as healthy does.
Lead by example because if you’re living a healthy lifestyle others will follow.  And with that you are already making a difference in 2024.

Y = YOU are #1 so be sure to make time for yourself.
Create a balance with your life, with work, with family, with friends, and with personal time.  Relieve stress, meditate, get enough sleep, relax, play, and enjoy where you are right now because that is exactly where you are supposed to be!

2024 is already shaping up to be the best year yet! So get out there and believe in living a healthy lifestyle!
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Having a champagne break after “sleighing” in the kitchen! #christmascooking 🎅🏼❤️🎄💚
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Feeling very FESTIVE in my purple with only 5 days left before Christmas!!! 🎄💜🎅🏼 💜
Is your shopping done?? and is your making & baking done?? That’s what I want to know! …..because mine is not and you’ll make me feel better if yours isn’t either! 😘
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Feeling festive in my sustainable Christmas dress! 🎄 Made from an old t-shirt and a men’s button down dress shirt 👔 Two classics turn into a new look!! 💚🎅🏼❤️#christmasdress #sustainablefashion #janeclauss #diybyjane
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How many Ugly Christmas sweaters can a girl  wear in one day??!! 🎄🎅🏼 Like I always say, “more is more and less is a bore!” 💚❤️
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Happiness is handmade at JaneClauss.com so consider this your home for creative inspiration featuring must have DIY projects, bing worthy tv, and ideas to improve your life thru creativity. Jane shares how to spark joy with the latest in food, fashion, home decor, gifts, crafts and more.


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